Kids

Whimsical, wearable, and made to last.
Discover joyful clothing, accessories, and toys for babies, toddlers and growing kids. Our children’s collection is full of comfort, colour, and playful detail—offering quality pieces designed for movement, imagination, and everyday adventures.
Boys Girls Baby Accessories Toys

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Super Special 2 Pack Body - RUTHERFORD & Co
Super Special 2 Pack Body - RUTHERFORD & Co
On Sale
Frugi

Super Special 2 Pack Body

Regular price £12.00
Sale price £12.00 Regular price £24.00
Unit price
White Giraffes/Cosmos Stripe
Description No matter the weather, our much-loved Super Special Bodies have got you covered -...
Rock My Socks 3 Pack - RUTHERFORD & Co
Rock My Socks 3 Pack - RUTHERFORD & Co
On Sale
Frugi

Rock My Socks 3 Pack

Regular price From £6.75
Sale price From £6.75 Regular price £13.50
Unit price
Bear Multipack
Description We've made this 3-pack of kids' Rock My Socks with organic cotton, making them...
Rae Dungaree Outfit - RUTHERFORD & Co
Rae Dungaree Outfit - RUTHERFORD & Co
On Sale
Frugi

Rae Dungaree Outfit

Regular price From £20.00
Sale price From £20.00 Regular price £40.00
Unit price
Navy Blue/Gold Breton Stripe
Description Beep! Beep! Our brand NEW Rae Dungaree Outfit is ready to go! This two-piece...
Party Skater Dress - RUTHERFORD & Co
Party Skater Dress - RUTHERFORD & Co
On Sale
Frugi

Party Skater Dress

Regular price From £17.00
Sale price From £17.00 Regular price £34.00
Unit price
Enchanted Forest
Description Party hats at the ready - our Party Skater Dress is ready for a...
Parsnip Pants - RUTHERFORD & Co
Parsnip Pants - RUTHERFORD & Co
On Sale
Frugi

Parsnip Pants

Regular price From £11.00
Sale price From £11.00 Regular price £22.00
Unit price
Roarsome!
Description Designed with plenty of wriggle room for all their little and big adventures, our...
Parsnip Pants - RUTHERFORD & Co
Parsnip Pants - RUTHERFORD & Co
On Sale
Frugi

Parsnip Pants

Regular price From £11.00
Sale price From £11.00 Regular price £22.00
Unit price
A Tower Of Giraffes
Description Designed with plenty of wriggle room for all their little and big adventures, our...
Paige Pinafore Outfit - RUTHERFORD & Co
Paige Pinafore Outfit - RUTHERFORD & Co
On Sale
Frugi

Paige Pinafore Outfit

Regular price From £20.00
Sale price From £20.00 Regular price £40.00
Unit price
Cantaloupe/Iguana Breton
Description This adorable 2-piece, ready-to-go Paige Pinafore Outfit offers all-day comfort in snuggly-soft organic cotton....
Orion Applique Top - RUTHERFORD & Co
Orion Applique Top - RUTHERFORD & Co
On Sale
Frugi

Orion Applique Top

Regular price From £11.00
Sale price From £11.00 Regular price £22.00
Unit price
Iguana Multi-Stripe/ Tractor
Description Adding to our range of Easy Dressing styles is our Orion Appliqué Top -...
Norah Tights - RUTHERFORD & Co
Norah Tights - RUTHERFORD & Co
On Sale
Frugi

Norah Tights

Regular price From £6.50
Sale price From £6.50 Regular price £13.00
Unit price
Pacific Aqua/Stars
Description Keep their mini legs warm and cosy when they are off on their big...
Norah 2pk Tights - RUTHERFORD & Co
Norah 2pk Tights - RUTHERFORD & Co
On Sale
Frugi

Norah 2pk Tights

Regular price From £12.00
Sale price From £12.00 Regular price £24.00
Unit price
Oatmeal Robin/Red
Description Keep their legs warm and toasty this chilly wintertime with our handy 2-pack of...
Norah 2pk Tights - RUTHERFORD & Co
Norah 2pk Tights - RUTHERFORD & Co
On Sale
Frugi

Norah 2pk Tights

Regular price From £12.00
Sale price From £12.00 Regular price £24.00
Unit price
Bumblebee Breton/Navy Blue Floral
Description Keep their legs warm and toasty this chilly wintertime with our handy 2-pack of...
Lumi Knitted Romper - RUTHERFORD & Co
Lumi Knitted Romper - RUTHERFORD & Co
On Sale
Frugi

Lumi Knitted Romper

Regular price £17.50
Sale price £17.50 Regular price £35.00
Unit price
Fairisle Christmas Stripe
Description Get ready for cosy, snug adventures with our Lumi Knitted Romper! Made from our...
Leonora Dress - RUTHERFORD & Co
Leonora Dress - RUTHERFORD & Co
On Sale
Frugi

Leonora Dress

Regular price From £21.00
Sale price From £21.00 Regular price £42.00
Unit price
True Red/Robin
Description Get ready to rock the classic look with a Frugi twist in our Leonora...
Kiera Knitted Dress - RUTHERFORD & Co
Kiera Knitted Dress - RUTHERFORD & Co
On Sale
Frugi

Kiera Knitted Dress

Regular price From £18.00
Sale price From £18.00 Regular price £36.00
Unit price
Grey Marl/Giraffe
Description Whatever adventures come their way; our Kiera Knitted Dress will keep them comfy all...
Ira Interactive Applique Top - RUTHERFORD & Co
Ira Interactive Applique Top - RUTHERFORD & Co
On Sale
Frugi

Ira Interactive Applique Top

Regular price From £10.00
Sale price From £10.00 Regular price £20.00
Unit price
True Red/Winter Cottage
Description Get ready to ignite their imagination with our new Ira Interactive Top! With a...
Happy Raglan Top - RUTHERFORD & Co
Happy Raglan Top - RUTHERFORD & Co
On Sale
Frugi

Happy Raglan Top

Regular price From £12.00
Sale price From £12.00 Regular price £24.00
Unit price
Tiger/Tiger Face
Description Brighten up your little one's adventures with a splash of Frugi fun in our...
Fowey Fairisle Knitted Jumper - RUTHERFORD & Co
Fowey Fairisle Knitted Jumper - RUTHERFORD & Co
On Sale
Frugi

Fowey Fairisle Knitted Jumper

Regular price From £17.00
Sale price From £17.00 Regular price £34.00
Unit price
Fairisle/Tiger
Description Crisp days, walks in the park and our Fowey Fairisle Knitted Jumper - the...
Frill Socks 2 Pack - RUTHERFORD & Co
Frill Socks 2 Pack - RUTHERFORD & Co
On Sale
Frugi

Frill Socks 2 Pack

Regular price £4.75
Sale price £4.75 Regular price £9.50
Unit price
Enchanted Forest Multipack
Description Calling all frill seekers! Elevate your kid's outfit in an instant with the ruffle...
Forest Fairisle Jumper - RUTHERFORD & Co
Forest Fairisle Jumper - RUTHERFORD & Co
On Sale
Frugi

Forest Fairisle Jumper

Regular price From £17.00
Sale price From £17.00 Regular price £34.00
Unit price
Fairisle/Christmas
Description Festive fun and winter adventures are complete with something to snuggle into - after...
Easy On Jumper - RUTHERFORD & Co
Easy On Jumper - RUTHERFORD & Co
On Sale
Frugi

Easy On Jumper

Regular price From £16.00
Sale price From £16.00 Regular price £32.00
Unit price
Iguana/Tractor
Description Ensure they are warm and cosy during their wild adventures with our Easy On...
Easy Dressing Printed Babygrow - RUTHERFORD & Co
Easy Dressing Printed Babygrow - RUTHERFORD & Co
On Sale
Frugi

Easy Dressing Printed Babygrow

Regular price £13.00
Sale price £13.00 Regular price £26.00
Unit price
Glacier Enchanted Forest
Description Fiddly fastening-free! Our Easy Dressing Printed Babygrow makes changing wriggly little ones a doddle...
Dolcie Dress - RUTHERFORD & Co
Dolcie Dress - RUTHERFORD & Co
On Sale
Frugi

Dolcie Dress

Regular price From £14.00
Sale price From £14.00 Regular price £28.00
Unit price
Iguana Stripe/Tiger
Description Conquer everyday adventures in style with our Dolcie Dress! Crafted from 100% soft and...
Durgan Cord Dungaree - RUTHERFORD & Co
Durgan Cord Dungaree - RUTHERFORD & Co
On Sale
Frugi

Durgan Cord Dungaree

Regular price From £18.00
Sale price From £18.00 Regular price £36.00
Unit price
Bonfire/Tiger
Description Designed for adventure, made to last longer! We've crafted these Durgan Cord Dungarees from...
Colby Cardigan - RUTHERFORD & Co
Colby Cardigan - RUTHERFORD & Co
On Sale
Frugi

Colby Cardigan

Regular price From £16.00
Sale price From £16.00 Regular price £32.00
Unit price
Moss/Giraffe
Description Perfect for cosy autumn walks! We've crafted this long-sleeved Colby Cardigan from 100% knitted...
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