Kids

Whimsical, wearable, and made to last.
Discover joyful clothing, accessories, and toys for babies, toddlers and growing kids. Our children’s collection is full of comfort, colour, and playful detail—offering quality pieces designed for movement, imagination, and everyday adventures.
Boys Girls Baby Accessories Toys

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Jnr Khaki Green Printed Wellies - RUTHERFORD & Co
On Sale
Joules

Jnr Khaki Green Printed Wellies

Regular price £20.00
Sale price £20.00 Regular price £29.95
Unit price
Green Dino
Rainford Multi Floral Waterproof Packable Raincoat With Hood - RUTHERFORD & Co
Rainford Multi Floral Waterproof Packable Raincoat With Hood - RUTHERFORD & Co
On Sale
Joules

Rainford Multi Floral Waterproof Packable Raincoat With Hood

Regular price From £20.00
Sale price From £20.00 Regular price £34.00
Unit price
CREAM FLORAL
With a name inspired by the weather it's designed for, the Rainford is a wet...
Woody Pink Pique Cotton Polo Shirt - RUTHERFORD & Co
Woody Pink Pique Cotton Polo Shirt - RUTHERFORD & Co
Joules

Woody Pink Pique Cotton Polo Shirt

Regular price From £14.95
Sale price From £14.95 Regular price £0.00
Unit price
Pink Multi
Our classic-fit Woody polo shirt is back, offering a versatile style in a dashing selection...
PUDDLE BUSTER WELLINGTON BOOTS - RUTHERFORD & Co
PUDDLE BUSTER WELLINGTON BOOTS - RUTHERFORD & Co
Frugi

PUDDLE BUSTER WELLINGTON BOOTS

Regular price From £30.00
Sale price From £30.00 Regular price £0.00
Unit price
SALAMANDER/TIGER
WAVY STARS
Made from natural rubber, PVC free. Pattern ties in with the Puddle Buster range. Cleated...
Jnr Navy Blue Printed Wellies - RUTHERFORD & Co
Jnr Navy Blue Printed Wellies - RUTHERFORD & Co
Joules

Jnr Navy Blue Printed Wellies

Regular price £29.95
Sale price £29.95 Regular price £0.00
Unit price
Navy Horse
With wellies like this, your little one will be crossing their fingers tight and wishing...
Peasy Pink Slip On Trainers - RUTHERFORD & Co
Peasy Pink Slip On Trainers - RUTHERFORD & Co
On Sale
Joules

Peasy Pink Slip On Trainers

Regular price £9.00
Sale price £9.00 Regular price £19.95
Unit price
Pink
Pink Unicorn Slippers - RUTHERFORD & Co
Pink Unicorn Slippers - RUTHERFORD & Co
On Sale
Joules

Pink Unicorn Slippers

Regular price £9.00
Sale price £9.00 Regular price £24.95
Unit price
Pink Unicorn
These moccasin slippers will add a magical touch to your little one's at-home attire. The...
Sundaze Blue Crew Neck Slogan Sweatshirt - RUTHERFORD & Co
Sundaze Blue Crew Neck Slogan Sweatshirt - RUTHERFORD & Co
Joules

Sundaze Blue Crew Neck Slogan Sweatshirt

Regular price From £16.00
Sale price From £16.00 Regular price £0.00
Unit price
BLUE
The Sundaze is a sweatshirt your little one will live in all summer long. It's...
Puddle Buster Wellington Boots - RUTHERFORD & Co
Puddle Buster Wellington Boots - RUTHERFORD & Co
Frugi

Puddle Buster Wellington Boots

Regular price From £30.00
Sale price From £30.00 Regular price £0.00
Unit price
Wavy Stars
Description Get ready for some serious stomping fun with our Puddle Buster Wellington Boots! These...
Forest Fairisle Jumper - RUTHERFORD & Co
Forest Fairisle Jumper - RUTHERFORD & Co
Frugi

Forest Fairisle Jumper

Regular price From £34.00
Sale price From £34.00 Regular price £0.00
Unit price
Fairisle/Christmas
Description Festive fun and winter adventures are complete with something to snuggle into - after...
Charlotte Pink & Cream Fair Isle Jumper - RUTHERFORD & Co
Charlotte Pink & Cream Fair Isle Jumper - RUTHERFORD & Co
Joules

Charlotte Pink & Cream Fair Isle Jumper

Regular price From £26.00
Sale price From £26.00 Regular price £0.00
Unit price
Pink
The fairest Fair Isle in all the lands, the Charlotte jumper will be a firm...
Dorothea Pink Herringbone Tweed Coat - RUTHERFORD & Co
Dorothea Pink Herringbone Tweed Coat - RUTHERFORD & Co
On Sale
Joules

Dorothea Pink Herringbone Tweed Coat

Regular price From £29.00
Sale price From £29.00 Regular price £49.00
Unit price
Pink
This classic girls' coat is a lesson in craft, quality and tailoring. Crafted from herringbone...
Puzzle In Tin Ocean Animals 150 pcs - RUTHERFORD & Co
Hippychick

Puzzle In Tin Ocean Animals 150 pcs

Regular price £10.00
Sale price £10.00 Regular price £0.00
Unit price
Toy for the road? This Crocodile Creek puzzle with ocean animals in a tin is...
Woody Navy Cotton Pique Polo Shirt - RUTHERFORD & Co
Woody Navy Cotton Pique Polo Shirt - RUTHERFORD & Co
Joules

Woody Navy Cotton Pique Polo Shirt

Regular price From £8.00
Sale price From £8.00 Regular price £0.00
Unit price
NAVY
Inspired by our styles for grown-ups, this preppy little polo shirt is perfect for young...
Jack Red & Navy Stripe Artwork Top - RUTHERFORD & Co
Jack Red & Navy Stripe Artwork Top - RUTHERFORD & Co
Joules

Jack Red & Navy Stripe Artwork Top

Regular price From £16.00
Sale price From £16.00 Regular price £0.00
Unit price
Blue
Easy to throw on or layer up, red & navy stripe jersey T-Shirts are a...
Wanderer Blue Knitted Beanie Hat - RUTHERFORD & Co
Wanderer Blue Knitted Beanie Hat - RUTHERFORD & Co
On Sale
Joules

Wanderer Blue Knitted Beanie Hat

Regular price £6.00
Sale price £6.00 Regular price £9.95
Unit price
Blue
Look cool, stay warm. The Blue Wanderer beanie will be your little one's new favourite...
Parsnip Pants - RUTHERFORD & Co
Parsnip Pants - RUTHERFORD & Co
Frugi

Parsnip Pants

Regular price From £22.00
Sale price From £22.00 Regular price £0.00
Unit price
A TOWER OF GIRAFFES
ROARSOME!
Farm Life
Designed with plenty of wriggle room for all their little and big adventures, our much-loved...
LUCIA TOP - RUTHERFORD & Co
LUCIA TOP - RUTHERFORD & Co
Frugi

LUCIA TOP

Regular price From £18.00
Sale price From £18.00 Regular price £0.00
Unit price
LINGONBERRY MULTI-STRIPE
Long sleeved top with round neck. Made from Organic cotton. GOTS Organic Certified by Soil...
ETHAN JUMPER - RUTHERFORD & Co
ETHAN JUMPER - RUTHERFORD & Co
Frugi

ETHAN JUMPER

Regular price From £32.00
Sale price From £32.00 Regular price £0.00
Unit price
NAVY BLUE/CROCODILE
Long sleeved raglan shoulder loopback sweatshirt. Features a fun Frugi applique design, rib neckband and...
CARROT CORD PULL UPS - RUTHERFORD & Co
CARROT CORD PULL UPS - RUTHERFORD & Co
Frugi

CARROT CORD PULL UPS

Regular price From £30.00
Sale price From £30.00 Regular price £0.00
Unit price
BONFIRE
Relaxed fit cord pull ups deatruing a fold over rib waistband and rib cuffs. GOTS...
PRINTED PUDDLE BUSTER COAT - RUTHERFORD & Co
PRINTED PUDDLE BUSTER COAT - RUTHERFORD & Co
Frugi

PRINTED PUDDLE BUSTER COAT

Regular price From £48.00
Sale price From £48.00 Regular price £0.00
Unit price
TIGER TIME
Waterproof with welded seams and soft fleece lining. Made from recycled plastic bottles it features...
Maisie Multi Colour Block Rugby Dress - RUTHERFORD & Co
Maisie Multi Colour Block Rugby Dress - RUTHERFORD & Co
On Sale
Joules

Maisie Multi Colour Block Rugby Dress

Regular price From £20.00
Sale price From £20.00 Regular price £29.00
Unit price
Pink
Introduce a sporty touch to your little one's look with the Maisie rugby dress. Designed...
Alistair Blue Boys' Quarter Zip Sweatshirt - RUTHERFORD & Co
Alistair Blue Boys' Quarter Zip Sweatshirt - RUTHERFORD & Co
On Sale
Joules

Alistair Blue Boys' Quarter Zip Sweatshirt

Regular price From £18.00
Sale price From £18.00 Regular price £26.00
Unit price
Multi Colour
For little ones who like to look cool and be comfortable, the Alistair sweatshirt will...
Wilson Multi Cotton Check Shirt - RUTHERFORD & Co
Wilson Multi Cotton Check Shirt - RUTHERFORD & Co
Joules

Wilson Multi Cotton Check Shirt

Regular price From £24.95
Sale price From £24.95 Regular price £0.00
Unit price
Blue Pink Check
A mini-me of our bestselling men's Wilson shirt, this version for boys is perfect for...
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