Kids

Whimsical, wearable, and made to last.
Discover joyful clothing, accessories, and toys for babies, toddlers and growing kids. Our children’s collection is full of comfort, colour, and playful detail—offering quality pieces designed for movement, imagination, and everyday adventures.
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ENNIS EMBROIDERED T - SHIRT - RUTHERFORD & Co
ENNIS EMBROIDERED T - SHIRT - RUTHERFORD & Co
On Sale
Frugi

ENNIS EMBROIDERED T-SHIRT

Regular price From £10.00
Sale price From £10.00 Regular price £20.00
Unit price
Moss Stripe Wild Life
Spring days call for stripy tops and sweet embroideries, making our brand-new Ennis Embroidered T-shirt...
EASY ON OUTFIT - RUTHERFORD & Co
EASY ON OUTFIT - RUTHERFORD & Co
On Sale
Frugi

EASY ON OUTFIT

Regular price From £14.00
Sale price From £14.00 Regular price £28.00
Unit price
Moss Llama
Make morning routines a breeze with our ready-to-go Easy On Outfit! The short-sleeved t-shirt features...
CARSEN APPLIQUE T - SHIRT - RUTHERFORD & Co
CARSEN APPLIQUE T - SHIRT - RUTHERFORD & Co
On Sale
Frugi

CARSEN APPLIQUE T-SHIRT

Regular price £11.00
Sale price £11.00 Regular price £22.00
Unit price
Salamander Cool Koala
Strawberry Llama
Your cool kid will love our Carsen Appliqué T-shirt. We've made this short-sleeved kids' top...
EASY ON WRAP AROUND OUTFIT - RUTHERFORD & Co
EASY ON WRAP AROUND OUTFIT - RUTHERFORD & Co
On Sale
Frugi

EASY ON WRAP AROUND OUTFIT

Regular price From £15.00
Sale price From £15.00 Regular price £30.00
Unit price
Outfit Stripe Crocodile
Make morning routines a breeze with our ready-to-go Easy On Wrap Around Outfit! The short-sleeved...
HAPPY RAGLAN T - SHIRT - RUTHERFORD & Co
HAPPY RAGLAN T - SHIRT - RUTHERFORD & Co
On Sale
Frugi

HAPPY RAGLAN T-SHIRT

Regular price From £10.00
Sale price From £10.00 Regular price £20.00
Unit price
Grey Marl Koala
Spring Skater Dress - RUTHERFORD & Co
Spring Skater Dress - RUTHERFORD & Co
On Sale
Frugi

Spring Skater Dress

Regular price £16.00
Sale price £16.00 Regular price £32.00
Unit price
Daisy Field
Always ready for a twirl! Our Spring Skater Dress is perfect for spinning, dancing, and...
Carbis Hoodie - RUTHERFORD & Co
Carbis Hoodie - RUTHERFORD & Co
On Sale
Frugi

Carbis Hoodie

Regular price From £19.00
Sale price From £19.00 Regular price £38.00
Unit price
Navy Blue/Digger
Chilly day? Just pop on and zip up our Carbis Hoodie and keep their adventures...
Frankie Summer Outfit - RUTHERFORD & Co
Frankie Summer Outfit - RUTHERFORD & Co
On Sale
Frugi

Frankie Summer Outfit

Regular price From £15.00
Sale price From £15.00 Regular price £30.00
Unit price
Farm Life/Moss Stripe
Keeping little ones cosy for playtime after playtime, our Frankie Summer Outfit is made from...
Emma Denim Dress - RUTHERFORD & Co
Emma Denim Dress - RUTHERFORD & Co
On Sale
Frugi

Emma Denim Dress

Regular price From £19.00
Sale price From £19.00 Regular price £38.00
Unit price
Denim/Flowers
Our long-sleeved Emma Denim Dress for babies and toddlers features a traditional shape with a...
Tallie Dress - RUTHERFORD & Co
Tallie Dress - RUTHERFORD & Co
On Sale
Frugi

Tallie Dress

Regular price From £12.00
Sale price From £12.00 Regular price £24.00
Unit price
Farm Life
Ensure their warm weather adventures are super-cosy with our relaxed-fit Tallie Dress. We've crafted it...
Ellen Dress - RUTHERFORD & Co
Ellen Dress - RUTHERFORD & Co
On Sale
Frugi

Ellen Dress

Regular price From £12.00
Sale price From £12.00 Regular price £24.00
Unit price
Potager Garden
Ready for warm weather adventures, our Ellen Dress for babies and toddlers features a relaxed...
Razamataz Cream Horse Print Cotton Babygrow - RUTHERFORD & Co
Razamataz Cream Horse Print Cotton Babygrow - RUTHERFORD & Co
Joules

Razamataz Cream Horse Print Cotton Babygrow

Regular price £16.00
Sale price £16.00 Regular price £0.00
Unit price
CREAM HORSE PRINT
You asked, we listened. We've brought back a small collection of our Razamataz girls' Cream...
Razamataz Cream Zoo Print Cotton Babygrow - RUTHERFORD & Co
Razamataz Cream Zoo Print Cotton Babygrow - RUTHERFORD & Co
Joules

Razamataz Cream Zoo Print Cotton Babygrow

Regular price £16.00
Sale price £16.00 Regular price £0.00
Unit price
CREAM ZOO PRINT
You asked, we listened. We've brought back a small collection of our Razamataz unisex Cream Zoo...
Girls' Harbour Pink Long Sleeve Jersey Top - RUTHERFORD & Co
Girls' Harbour Pink Long Sleeve Jersey Top - RUTHERFORD & Co
Joules

Girls' Harbour Pink Long Sleeve Jersey Top

Regular price From £14.00
Sale price From £14.00 Regular price £0.00
Unit price
PINK
Our iconic Harbour top, now for kids'. Crafted from soft 100% cotton ribbed jersey and...
Jigsaw Puzzle - Fairy - RUTHERFORD & Co
Rachel Ellen Designs

Jigsaw Puzzle - Fairy

Regular price £15.75
Sale price £15.75 Regular price £0.00
Unit price
A vibrant brand new jigsaw puzzle in a Fairy house and toadstool design. Packaged in...
Jigsaw Puzzle - Never Forget How Amazing You Are - RUTHERFORD & Co
Rachel Ellen Designs

Jigsaw Puzzle - Never Forget How Amazing You Are

Regular price £13.50
Sale price £13.50 Regular price £0.00
Unit price
A vibrant brand new jigsaw puzzle in a fantastic positive design with the life affirming...
Jigsaw Puzzle - Under The Sea - RUTHERFORD & Co
Rachel Ellen Designs

Jigsaw Puzzle - Under The Sea

Regular price £15.75
Sale price £15.75 Regular price £0.00
Unit price
A vibrant brand new jigsaw puzzle in a fun 'under the sea' design. Packaged in...
Tori Applique Top - RUTHERFORD & Co
Tori Applique Top - RUTHERFORD & Co
On Sale
Frugi

Tori Applique Top

Regular price From £12.00
Sale price From £12.00 Regular price £24.00
Unit price
Gold Breton Stripe/Cat
Description The dropped shoulder and boxy shape of our Tori Appliqué Top create a wonderfully...
Toasty Tights - RUTHERFORD & Co
Toasty Tights - RUTHERFORD & Co
On Sale
Frugi

Toasty Tights

Regular price From £6.75
Sale price From £6.75 Regular price £13.50
Unit price
Cantaloupe Multi Stipe
Description Got to be squidged to be believed. Our knitted Toasty Tights - made with...
Terrific Applique Top - RUTHERFORD & Co
Terrific Applique Top - RUTHERFORD & Co
On Sale
Frugi

Terrific Applique Top

Regular price From £13.00
Sale price From £13.00 Regular price £26.00
Unit price
Teal/Fairisle Bear
Description Get ready to ignite their imagination with our Terrific Appliqué Top! With its vibrant...
Ted Fleece Pull Ups - RUTHERFORD & Co
Ted Fleece Pull Ups - RUTHERFORD & Co
On Sale
Frugi

Ted Fleece Pull Ups

Regular price From £11.00
Sale price From £11.00 Regular price £22.00
Unit price
Bonfire
Description Get ready for playtime fun with our Ted Fleece Pull Ups! These are not...
Tamar Raglan Top - RUTHERFORD & Co
Tamar Raglan Top - RUTHERFORD & Co
On Sale
Frugi

Tamar Raglan Top

Regular price From £9.00
Sale price From £9.00 Regular price £18.00
Unit price
Navy Blue/Go Wild
Description Kickstart everyday adventures with our Tamar Raglan Top, featuring an inspiring nature-themed slogan on...
Superb Stitched Sweatshirt - RUTHERFORD & Co
Superb Stitched Sweatshirt - RUTHERFORD & Co
On Sale
Frugi

Superb Stitched Sweatshirt

Regular price From £17.00
Sale price From £17.00 Regular price £34.00
Unit price
Gold/Tiger
Description Calling all little adventurers! It's time to cosy up in our Superb Stitched Sweatshirt—the...
Super Special 2 Pack Body - RUTHERFORD & Co
Super Special 2 Pack Body - RUTHERFORD & Co
On Sale
Frugi

Super Special 2 Pack Body

Regular price £12.00
Sale price £12.00 Regular price £24.00
Unit price
Tiger/Iguana Stripe
Description No matter the weather, our much-loved Super Special Bodies have got you covered -...
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