Kids

Whimsical, wearable, and made to last.
Discover joyful clothing, accessories, and toys for babies, toddlers and growing kids. Our children’s collection is full of comfort, colour, and playful detail—offering quality pieces designed for movement, imagination, and everyday adventures.
Boys Girls Baby Accessories Toys

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Wooden weaving loom set - RUTHERFORD & Co
Rex International

Wooden weaving loom set

Regular price £17.75
Sale price £17.75 Regular price £0.00
Unit price
Spark your creativity with this wooden weaving loom set. It includes everything you need to...
Let's Go Green Short Sleeve T-Shirt - RUTHERFORD & Co
Let's Go Green Short Sleeve T-Shirt - RUTHERFORD & Co
Joules

Let's Go Green Short Sleeve T-Shirt

Regular price From £5.00
Sale price From £5.00 Regular price £0.00
Unit price
GREEN
The Let's Go t-shirt has been designed to tick the everyday box for little ones....
Let's Go Red Short Sleeve T-Shirt - RUTHERFORD & Co
Let's Go Red Short Sleeve T-Shirt - RUTHERFORD & Co
Joules

Let's Go Red Short Sleeve T-Shirt

Regular price From £6.00
Sale price From £6.00 Regular price £0.00
Unit price
RED
The Let's Go t-shirt has been designed to tick the everyday box for little ones....
Barton Blue Jersey Shorts - RUTHERFORD & Co
Barton Blue Jersey Shorts - RUTHERFORD & Co
Joules

Barton Blue Jersey Shorts

Regular price From £7.00
Sale price From £7.00 Regular price £0.00
Unit price
BLUE
We've designed our Barton shorts with style and functionality in mind, so your little one...
Gracie Multi Short Sleeve Shirred Dress - RUTHERFORD & Co
Gracie Multi Short Sleeve Shirred Dress - RUTHERFORD & Co
Joules

Gracie Multi Short Sleeve Shirred Dress

Regular price From £12.00
Sale price From £12.00 Regular price £0.00
Unit price
CREAM FLORAL
This is a dress so good, your little one will want to wear it anywhere...
Boys' Ben Blue Short Sleeve T-Shirt - RUTHERFORD & Co
Boys' Ben Blue Short Sleeve T-Shirt - RUTHERFORD & Co
Joules

Boys' Ben Blue Short Sleeve T-Shirt

Regular price From £8.00
Sale price From £8.00 Regular price £0.00
Unit price
BLUE
Make sure your little one is never short of easy-to-wear t-shirts this summer by adding...
Archie Blue/White Cotton Short Sleeve Applique T-Shirt - RUTHERFORD & Co
Archie Blue/White Cotton Short Sleeve Applique T-Shirt - RUTHERFORD & Co
Joules

Archie Blue/White Cotton Short Sleeve Applique T-Shirt

Regular price From £9.00
Sale price From £9.00 Regular price £0.00
Unit price
BLUE STRIPE
Crafted from 100% cotton that is built-to-last and with a crew neck great for layering,...
Girls' Meadow Pink Showerproof Raincoat With Hood - RUTHERFORD & Co
Girls' Meadow Pink Showerproof Raincoat With Hood - RUTHERFORD & Co
Joules

Girls' Meadow Pink Showerproof Raincoat With Hood

Regular price From £27.00
Sale price From £27.00 Regular price £0.00
Unit price
PINK
With a showerproof fabric and critically taped seams, the Meadow coat is the perfect addition...
Boys' Rugby Club Blue Shirt - RUTHERFORD & Co
Boys' Rugby Club Blue Shirt - RUTHERFORD & Co
Joules

Boys' Rugby Club Blue Shirt

Regular price From £17.00
Sale price From £17.00 Regular price £0.00
Unit price
BLUE
This boys' rugby shirt has a preppy yet sporty look. It features the hallmarks of...
Archie Orange Cotton Short Sleeve Applique T-Shirt - RUTHERFORD & Co
Archie Orange Cotton Short Sleeve Applique T-Shirt - RUTHERFORD & Co
Joules

Archie Orange Cotton Short Sleeve Applique T-Shirt

Regular price From £9.00
Sale price From £9.00 Regular price £0.00
Unit price
ORANGE
Crafted from 100% cotton that is built-to-last and with a crew neck great for layering,...
SAMSON SHORTS - RUTHERFORD & Co
SAMSON SHORTS - RUTHERFORD & Co
On Sale
Frugi

SAMSON SHORTS

Regular price £11.00
Sale price £11.00 Regular price £22.00
Unit price
Sea Moss
Our Samson Shorts make outfitting easy-peasy! Plus, we've made them from super-duper soft and durable...
HOLIDAY SUMMER DRESS - RUTHERFORD & Co
HOLIDAY SUMMER DRESS - RUTHERFORD & Co
On Sale
Frugi

HOLIDAY SUMMER DRESS

Regular price £13.00
Sale price £13.00 Regular price £26.00
Unit price
Blue Stripe Lemur Laughs
Ready for days at the beach and summertime parties, our Holiday Summer Dress is crafted...
FELICITY DRESS - RUTHERFORD & Co
FELICITY DRESS - RUTHERFORD & Co
On Sale
Frugi

FELICITY DRESS

Regular price £15.00
Sale price £15.00 Regular price £30.00
Unit price
Stripe Koala
Adventures in the sunshine are complete with our Felicity Dress! Crafted from GOTS certified organic...
LULA PLAYSUIT - RUTHERFORD & Co
LULA PLAYSUIT - RUTHERFORD & Co
On Sale
Frugi

LULA PLAYSUIT

Regular price From £17.00
Sale price From £17.00 Regular price £34.00
Unit price
Floral
Ready for playtime and springtime escapades, our Lula Playsuit is crafted from soft and durable...
BUNNY BOUNCE GIFT SET - RUTHERFORD & Co
BUNNY BOUNCE GIFT SET - RUTHERFORD & Co
On Sale
Frugi

BUNNY BOUNCE GIFT SET

Regular price £12.50
Sale price £12.50 Regular price £25.00
Unit price
Soft White Bunny
This baby gift set is just a post-box away! Beautifully packaged in a letterbox-sized gift...
HADLEY HALF ZIP HOODIE - RUTHERFORD & Co
HADLEY HALF ZIP HOODIE - RUTHERFORD & Co
On Sale
Frugi

HADLEY HALF ZIP HOODIE

Regular price From £19.00
Sale price From £19.00 Regular price £38.00
Unit price
Cantaloupe Koala
Beat the chill with our Hadley Half Zip Hoodie! This cosy kids’ hoodie has a...
DELILAH OUTFIT - RUTHERFORD & Co
DELILAH OUTFIT - RUTHERFORD & Co
On Sale
Frugi

DELILAH OUTFIT

Regular price From £15.00
Sale price From £15.00 Regular price £30.00
Unit price
Cantaloupe
Ready for playtime after playtime and big and small adventures, our Delilah Outfit is ready...
MARIGOLD REVERSIBLE SHORTS - RUTHERFORD & Co
MARIGOLD REVERSIBLE SHORTS - RUTHERFORD & Co
On Sale
Frugi

MARIGOLD REVERSIBLE SHORTS

Regular price £15.00
Sale price £15.00 Regular price £30.00
Unit price
A Floral Denim
Wonderfully soft and lightweight, these Marigold Reversible Shorts are perfect for summer adventures! We've designed...
SYDNEY APPLIQUE SHORTS - RUTHERFORD & Co
SYDNEY APPLIQUE SHORTS - RUTHERFORD & Co
On Sale
Frugi

SYDNEY APPLIQUE SHORTS

Regular price From £11.00
Sale price From £11.00 Regular price £22.00
Unit price
Moss Koala
Ready for fun this summer! These Sydney Applique Shorts are perfect for pairing with tops...
ELEANOR DENIM CULOTTES - RUTHERFORD & Co
ELEANOR DENIM CULOTTES - RUTHERFORD & Co
On Sale
Frugi

ELEANOR DENIM CULOTTES

Regular price £16.00
Sale price £16.00 Regular price £32.00
Unit price
Flowers
Complete their summertime wardrobe with comfy Eleanor Denim Culottes! Featuring wide legs, an elasticated waist...
PENTIRE POCKET T - SHIRT - RUTHERFORD & Co
PENTIRE POCKET T - SHIRT - RUTHERFORD & Co
On Sale
Frugi

PENTIRE POCKET T-SHIRT

Regular price £8.00
Sale price £8.00 Regular price £16.00
Unit price
Navy Blue Stripe Hotchpotch
This Pentire Pocket T-Shirt is ready for endless summertime fun! With a stretchy elasticated neckline...
MABE RELAXED T - SHIRT - RUTHERFORD & Co
MABE RELAXED T - SHIRT - RUTHERFORD & Co
On Sale
Frugi

MABE RELAXED T-SHIRT

Regular price £11.00
Sale price £11.00 Regular price £22.00
Unit price
Sea Moss Happy Days
This Mabe Relaxed T-Shirt is the perfect companion for summertime outings. The dropped shoulders create...
LISSIE OVERSIZED HOODIE - RUTHERFORD & Co
LISSIE OVERSIZED HOODIE - RUTHERFORD & Co
On Sale
Frugi

LISSIE OVERSIZED HOODIE

Regular price £19.00
Sale price £19.00 Regular price £38.00
Unit price
Moss Panda
Inspiring wild adventures, our Lissie Oversized Hoodie is ready to explore nature and the great...
RUE ROMPER - RUTHERFORD & Co
RUE ROMPER - RUTHERFORD & Co
On Sale
Frugi

RUE ROMPER

Regular price From £12.00
Sale price From £12.00 Regular price £24.00
Unit price
Crocodile Crocodile
Get ready for play with our new Rue Romper. Crafted from GOTS certified organic cotton...
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