Kids

Whimsical, wearable, and made to last.
Discover joyful clothing, accessories, and toys for babies, toddlers and growing kids. Our children’s collection is full of comfort, colour, and playful detail—offering quality pieces designed for movement, imagination, and everyday adventures.
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Wilberry Water Wonders Crab Soft Toy - RUTHERFORD & Co
Puppet Company

Wilberry Water Wonders Crab Soft Toy

Regular price £15.75
Sale price £15.75 Regular price
Unit price
With its vibrant red body, soft oversized claws and friendly expression, the Wilberry Water Wonders...
Wilberry Water Wonders Penguin Soft Toy - RUTHERFORD & Co
Puppet Company

Wilberry Water Wonders Penguin Soft Toy

Regular price £15.75
Sale price £15.75 Regular price
Unit price
Soft, fluffy and full of charm, the Wilberry Water Wonders Penguin Soft Toy captures the...
Wilberry Water Wonders Seal Soft Toy - RUTHERFORD & Co
Puppet Company

Wilberry Water Wonders Seal Soft Toy

Regular price £15.75
Sale price £15.75 Regular price
Unit price
The Wilberry Water Wonders Seal Soft Toy is a wonderfully soothing companion, with its snowy...
Wilberry Water Wonders Starfish Soft Toy - RUTHERFORD & Co
Puppet Company

Wilberry Water Wonders Starfish Soft Toy

Regular price £15.75
Sale price £15.75 Regular price
Unit price
Bright, cheerful and beautifully soft, the Wilberry Water Wonders Starfish Soft Toy brings sunshine into...
Wilberry Water Wonders Turtle Soft Toy - RUTHERFORD & Co
Puppet Company

Wilberry Water Wonders Turtle Soft Toy

Regular price £15.75
Sale price £15.75 Regular price
Unit price
With its soft green body, cosy patterned shell and calm, friendly expression, the Wilberry Water...
Wilberry Jungle Friends Elephant - RUTHERFORD & Co
Wilberry Jungle Friends Elephant - RUTHERFORD & Co
Puppet Company

Wilberry Jungle Friends Elephant

Regular price £20.50
Sale price £20.50 Regular price
Unit price
Introducing the Wilberry Jungle Friends Elephant, a beautifully soft lavender beauty with big floppy ears...
Duck – Finger Puppet Comforter - RUTHERFORD & Co
Duck – Finger Puppet Comforter - RUTHERFORD & Co
Puppet Company

Duck – Finger Puppet Comforter

Regular price £16.50
Sale price £16.50 Regular price
Unit price
Delightful Duck Finger Puppet Comforter made from high-end soft snuggly plush, with the added interactive...
Wilberry Plush Dancers – Cat - RUTHERFORD & Co
Wilberry Plush Dancers – Cat - RUTHERFORD & Co
Puppet Company

Wilberry Plush Dancers – Cat

Regular price £19.75
Sale price £19.75 Regular price
Unit price
Introducing the Wilberry Plush Dancer Cat, a soft grey-and-white kitty with sweet embroidered features and...
Wilberry Jungle Friends Giraffe - RUTHERFORD & Co
Wilberry Jungle Friends Giraffe - RUTHERFORD & Co
Puppet Company

Wilberry Jungle Friends Giraffe

Regular price £20.50
Sale price £20.50 Regular price
Unit price
Introducing the Wilberry Jungle Friends Giraffe, a beautifully soft beige beauty with distinctive light brown...
Wilberry Jungle Friends Hippo - RUTHERFORD & Co
Wilberry Jungle Friends Hippo - RUTHERFORD & Co
Puppet Company

Wilberry Jungle Friends Hippo

Regular price £20.50
Sale price £20.50 Regular price
Unit price
Introducing the Wilberry Jungle Friends Hippo, a beautifully soft blue gentle giant with sweet embroidered...
Wilberry Plush Dancers – Bear - RUTHERFORD & Co
Wilberry Plush Dancers – Bear - RUTHERFORD & Co
Puppet Company

Wilberry Plush Dancers – Bear

Regular price £19.75
Sale price £19.75 Regular price
Unit price
Introducing the Wilberry Plush Dancer Bear, a beautifully soft honey-brown little performer with a creamy...
Wilberry Jungle Friends Monkey - RUTHERFORD & Co
Wilberry Jungle Friends Monkey - RUTHERFORD & Co
Puppet Company

Wilberry Jungle Friends Monkey

Regular price £20.50
Sale price £20.50 Regular price
Unit price
Introducing the Wilberry Jungle Friends Monkey, a beautifully soft sage-green charmer with sweet embroidered features,...
Wilberry Plush Dancers – Dog - RUTHERFORD & Co
Wilberry Plush Dancers – Dog - RUTHERFORD & Co
Puppet Company

Wilberry Plush Dancers – Dog

Regular price £19.75
Sale price £19.75 Regular price
Unit price
Introducing the Wilberry Plush Dancer Dog, a lovable little star with floppy ears and soft...
Wilberry Jungle Friends Lion - RUTHERFORD & Co
Wilberry Jungle Friends Lion - RUTHERFORD & Co
Puppet Company

Wilberry Jungle Friends Lion

Regular price £20.50
Sale price £20.50 Regular price
Unit price
Introducing the Wilberry Plush Dancer Dog, a lovable little star with floppy ears and soft...
Wilberry Plush Dancers – Elephant - RUTHERFORD & Co
Wilberry Plush Dancers – Elephant - RUTHERFORD & Co
Puppet Company

Wilberry Plush Dancers – Elephant

Regular price £19.75
Sale price £19.75 Regular price
Unit price
Introducing the Wilberry Plush Dancer Elephant, a gentle little performer with beautifully soft plush fabric,...
Boys' Ocean Orange Octopus Printed Swim Shorts - RUTHERFORD & Co
Boys' Ocean Orange Octopus Printed Swim Shorts - RUTHERFORD & Co
Joules

Boys' Ocean Orange Octopus Printed Swim Shorts

Regular price From £15.00
Sale price From £15.00 Regular price
Unit price
ORANGE
If your little ones are ready to make a splash, these swim shorts are what...
Kids' Cairn Bright Green Showerproof Padded Coat - RUTHERFORD & Co
Kids' Cairn Bright Green Showerproof Padded Coat - RUTHERFORD & Co
Joules

Kids' Cairn Bright Green Showerproof Padded Coat

Regular price From £29.00
Sale price From £29.00 Regular price
Unit price
BRIGHT GREEN
The Cairn coat has long been a favourite for little ones. It's padded and filled...
Boys' Ted Navy Relaxed Fit Cuffed Jogger - RUTHERFORD & Co
Boys' Ted Navy Relaxed Fit Cuffed Jogger - RUTHERFORD & Co
Joules

Boys' Ted Navy Relaxed Fit Cuffed Jogger

Regular price From £18.00
Sale price From £18.00 Regular price
Unit price
NAVY
A trip to the park, or a day spent inside, whatever the day entails, these...
Boys' Finlay Blue Long Sleeve Applique Graphic T-Shirt - RUTHERFORD & Co
Boys' Finlay Blue Long Sleeve Applique Graphic T-Shirt - RUTHERFORD & Co
Joules

Boys' Finlay Blue Long Sleeve Applique Graphic T-Shirt

Regular price From £17.00
Sale price From £17.00 Regular price
Unit price
BLUE
This top will be sure to add a pop of fun into your little ones...
Girls' Ava Purple Horse Applique Long Sleeve Top - RUTHERFORD & Co
Girls' Ava Purple Horse Applique Long Sleeve Top - RUTHERFORD & Co
Joules

Girls' Ava Purple Horse Applique Long Sleeve Top

Regular price From £17.00
Sale price From £17.00 Regular price
Unit price
LILAC PURPLE
If any top is going to be a big hit with your little one, it's...
Girls' Splash White & Lilac Striped Mermaid Swimming Costume - RUTHERFORD & Co
Girls' Splash White & Lilac Striped Mermaid Swimming Costume - RUTHERFORD & Co
Joules

Girls' Splash White & Lilac Striped Mermaid Swimming Costume

Regular price From £16.00
Sale price From £16.00 Regular price
Unit price
LILAC PURPLE
Your little one will make a splash in style with this beautifully designed sun-safe swimsuit....
Girls' Multi Striped Long Sleeve Sunsafe Swimsuit - RUTHERFORD & Co
Girls' Multi Striped Long Sleeve Sunsafe Swimsuit - RUTHERFORD & Co
Joules

Girls' Multi Striped Long Sleeve Sunsafe Swimsuit

Regular price From £20.00
Sale price From £20.00 Regular price
Unit price
MULTI STRIPE
If you're searching for a durable, stylish and sun safe swim solution for your little...
Boys' Wave Blue & Orange Sunsafe Swim Vest - RUTHERFORD & Co
Boys' Wave Blue & Orange Sunsafe Swim Vest - RUTHERFORD & Co
Joules

Boys' Wave Blue & Orange Sunsafe Swim Vest

Regular price From £16.00
Sale price From £16.00 Regular price
Unit price
BLUE/ORANGE
If you're searching for a durable, stylish and sun safe swim solution for your little...
Boys' Ocean Blue Printed Swim Shorts - RUTHERFORD & Co
Boys' Ocean Blue Printed Swim Shorts - RUTHERFORD & Co
Joules

Boys' Ocean Blue Printed Swim Shorts

Regular price From £14.00
Sale price From £14.00 Regular price
Unit price
BLUE
If your little ones are ready to make a splash, these swim shorts are what...
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