Kids

Whimsical, wearable, and made to last.
Discover joyful clothing, accessories, and toys for babies, toddlers and growing kids. Our children’s collection is full of comfort, colour, and playful detail—offering quality pieces designed for movement, imagination, and everyday adventures.
Boys Girls Baby Accessories Toys

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Little Lamb Bag - RUTHERFORD & Co
Little Lamb Bag - RUTHERFORD & Co
Jellycat

Little Lamb Bag

Regular price £35.00
Sale price £35.00 Regular price
Unit price
The Little Lamb Bag is the ultimate country chic! This lovely lamb has tousled cream...
Razamataz Cream Horse Print Cotton Babygrow - RUTHERFORD & Co
Razamataz Cream Horse Print Cotton Babygrow - RUTHERFORD & Co
Joules

Razamataz Cream Horse Print Cotton Babygrow

Regular price £16.00
Sale price £16.00 Regular price
Unit price
CREAM HORSE PRINT
You asked, we listened. We've brought back a small collection of our Razamataz girls' Cream...
Razamataz Cream Zoo Print Cotton Babygrow - RUTHERFORD & Co
Razamataz Cream Zoo Print Cotton Babygrow - RUTHERFORD & Co
Joules

Razamataz Cream Zoo Print Cotton Babygrow

Regular price £16.00
Sale price £16.00 Regular price
Unit price
CREAM ZOO PRINT
You asked, we listened. We've brought back a small collection of our Razamataz unisex Cream Zoo...
Jigsaw Puzzle - Fairy - RUTHERFORD & Co
Rachel Ellen Designs

Jigsaw Puzzle - Fairy

Regular price £15.75
Sale price £15.75 Regular price
Unit price
A vibrant brand new jigsaw puzzle in a Fairy house and toadstool design. Packaged in...
Jigsaw Puzzle - Never Forget How Amazing You Are - RUTHERFORD & Co
Rachel Ellen Designs

Jigsaw Puzzle - Never Forget How Amazing You Are

Regular price £13.50
Sale price £13.50 Regular price
Unit price
A vibrant brand new jigsaw puzzle in a fantastic positive design with the life affirming...
Toasty Tights - RUTHERFORD & Co
Toasty Tights - RUTHERFORD & Co
On Sale
Frugi

Toasty Tights

Regular price From £6.75
Sale price From £6.75 Regular price £13.50
Unit price
Cantaloupe Multi Stipe
Description Got to be squidged to be believed. Our knitted Toasty Tights - made with...
Terrific Applique Top - RUTHERFORD & Co
Terrific Applique Top - RUTHERFORD & Co
On Sale
Frugi

Terrific Applique Top

Regular price From £13.00
Sale price From £13.00 Regular price £26.00
Unit price
Teal/Fairisle Bear
Description Get ready to ignite their imagination with our Terrific Appliqué Top! With its vibrant...
Ted Fleece Pull Ups - RUTHERFORD & Co
Ted Fleece Pull Ups - RUTHERFORD & Co
On Sale
Frugi

Ted Fleece Pull Ups

Regular price From £11.00
Sale price From £11.00 Regular price £22.00
Unit price
Bonfire
Description Get ready for playtime fun with our Ted Fleece Pull Ups! These are not...
Rock My Socks 3 Pack - RUTHERFORD & Co
Rock My Socks 3 Pack - RUTHERFORD & Co
On Sale
Frugi

Rock My Socks 3 Pack

Regular price From £6.75
Sale price From £6.75 Regular price £13.50
Unit price
Bear Multipack
Description We've made this 3-pack of kids' Rock My Socks with organic cotton, making them...
Party Skater Dress - RUTHERFORD & Co
Party Skater Dress - RUTHERFORD & Co
On Sale
Frugi

Party Skater Dress

Regular price From £17.00
Sale price From £17.00 Regular price £34.00
Unit price
Enchanted Forest
Description Party hats at the ready - our Party Skater Dress is ready for a...
Parsnip Pants - RUTHERFORD & Co
Parsnip Pants - RUTHERFORD & Co
On Sale
Frugi

Parsnip Pants

Regular price From £11.00
Sale price From £11.00 Regular price £22.00
Unit price
A Tower Of Giraffes
Description Designed with plenty of wriggle room for all their little and big adventures, our...
Norah Tights - RUTHERFORD & Co
Norah Tights - RUTHERFORD & Co
On Sale
Frugi

Norah Tights

Regular price From £6.50
Sale price From £6.50 Regular price £13.00
Unit price
Pacific Aqua/Stars
Description Keep their mini legs warm and cosy when they are off on their big...
Norah 2pk Tights - RUTHERFORD & Co
Norah 2pk Tights - RUTHERFORD & Co
On Sale
Frugi

Norah 2pk Tights

Regular price From £12.00
Sale price From £12.00 Regular price £24.00
Unit price
Oatmeal Robin/Red
Description Keep their legs warm and toasty this chilly wintertime with our handy 2-pack of...
Lumi Knitted Romper - RUTHERFORD & Co
Lumi Knitted Romper - RUTHERFORD & Co
On Sale
Frugi

Lumi Knitted Romper

Regular price £17.50
Sale price £17.50 Regular price £35.00
Unit price
Fairisle Christmas Stripe
Description Get ready for cosy, snug adventures with our Lumi Knitted Romper! Made from our...
Leonora Dress - RUTHERFORD & Co
Leonora Dress - RUTHERFORD & Co
On Sale
Frugi

Leonora Dress

Regular price From £21.00
Sale price From £21.00 Regular price £42.00
Unit price
True Red/Robin
Description Get ready to rock the classic look with a Frugi twist in our Leonora...
Kiera Knitted Dress - RUTHERFORD & Co
Kiera Knitted Dress - RUTHERFORD & Co
On Sale
Frugi

Kiera Knitted Dress

Regular price From £18.00
Sale price From £18.00 Regular price £36.00
Unit price
Grey Marl/Giraffe
Description Whatever adventures come their way; our Kiera Knitted Dress will keep them comfy all...
Ira Interactive Applique Top - RUTHERFORD & Co
Ira Interactive Applique Top - RUTHERFORD & Co
On Sale
Frugi

Ira Interactive Applique Top

Regular price From £10.00
Sale price From £10.00 Regular price £20.00
Unit price
True Red/Winter Cottage
Description Get ready to ignite their imagination with our new Ira Interactive Top! With a...
Fowey Fairisle Knitted Jumper - RUTHERFORD & Co
Fowey Fairisle Knitted Jumper - RUTHERFORD & Co
On Sale
Frugi

Fowey Fairisle Knitted Jumper

Regular price From £17.00
Sale price From £17.00 Regular price £34.00
Unit price
Fairisle/Tiger
Description Crisp days, walks in the park and our Fowey Fairisle Knitted Jumper - the...
Forest Fairisle Jumper - RUTHERFORD & Co
Forest Fairisle Jumper - RUTHERFORD & Co
On Sale
Frugi

Forest Fairisle Jumper

Regular price From £17.00
Sale price From £17.00 Regular price £34.00
Unit price
Fairisle/Christmas
Description Festive fun and winter adventures are complete with something to snuggle into - after...
Easy On Jumper - RUTHERFORD & Co
Easy On Jumper - RUTHERFORD & Co
On Sale
Frugi

Easy On Jumper

Regular price From £16.00
Sale price From £16.00 Regular price £32.00
Unit price
Iguana/Tractor
Description Ensure they are warm and cosy during their wild adventures with our Easy On...
Easy Dressing Printed Babygrow - RUTHERFORD & Co
Easy Dressing Printed Babygrow - RUTHERFORD & Co
On Sale
Frugi

Easy Dressing Printed Babygrow

Regular price £13.00
Sale price £13.00 Regular price £26.00
Unit price
Glacier Enchanted Forest
Description Fiddly fastening-free! Our Easy Dressing Printed Babygrow makes changing wriggly little ones a doddle...
Dolcie Dress - RUTHERFORD & Co
Dolcie Dress - RUTHERFORD & Co
On Sale
Frugi

Dolcie Dress

Regular price From £14.00
Sale price From £14.00 Regular price £28.00
Unit price
Iguana Stripe/Tiger
Description Conquer everyday adventures in style with our Dolcie Dress! Crafted from 100% soft and...
Colby Cardigan - RUTHERFORD & Co
Colby Cardigan - RUTHERFORD & Co
On Sale
Frugi

Colby Cardigan

Regular price From £16.00
Sale price From £16.00 Regular price £32.00
Unit price
Moss/Giraffe
Description Perfect for cosy autumn walks! We've crafted this long-sleeved Colby Cardigan from 100% knitted...
Character Crawlers - RUTHERFORD & Co
Character Crawlers - RUTHERFORD & Co
On Sale
Frugi

Character Crawlers

Regular price From £12.00
Sale price From £12.00 Regular price £24.00
Unit price
Iguana/Tiger
Description The fun knee patches on the front of these Character Crawlers will add colour...
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