Kids

Whimsical, wearable, and made to last.
Discover joyful clothing, accessories, and toys for babies, toddlers and growing kids. Our children’s collection is full of comfort, colour, and playful detail—offering quality pieces designed for movement, imagination, and everyday adventures.
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Micro Monsters Womp - Orange - RUTHERFORD & Co
Puppet Company

Micro Monsters Womp - Orange

Regular price £10.75
Sale price £10.75 Regular price
Unit price
Say hello to Womp, the wide-eyed orange Micro Monster with a curiously raised brow, perky...
Wilberry Knitted Dragon - Green - RUTHERFORD & Co
Wilberry

Wilberry Knitted Dragon-Green

Regular price £15.00
Sale price £15.00 Regular price
Unit price
Beautifully Designed 'Knitted' characters with a 'Retro' look and feel. With the appeal of the...
Wilberry Dressed Animal Rainbow Bear - RUTHERFORD & Co
Wilberry

Wilberry Dressed Animal Rainbow Bear

Regular price £22.50
Sale price £22.50 Regular price
Unit price
Our Wilberry Dressed Rainbow Bear brings joy and warmth to any collection. Dressed in a...
Wooden weaving loom set - RUTHERFORD & Co
Rex International

Wooden weaving loom set

Regular price £17.75
Sale price £17.75 Regular price
Unit price
Spark your creativity with this wooden weaving loom set. It includes everything you need to...
Twisted rainbow erasers (set of 3) - RUTHERFORD & Co
Rex International

Twisted rainbow erasers (set of 3)

Regular price £1.95
Sale price £1.95 Regular price
Unit price
Add a pop of colour to the kids’ stationery collection with this set of three...
Amuseables Pammie Palm Tree - RUTHERFORD & Co
Amuseables Pammie Palm Tree - RUTHERFORD & Co
Jellycat

Amuseables Pammie Palm Tree

Regular price £55.00
Sale price £55.00 Regular price
Unit price
Amuseables Pammie Palm Tree provides a personal paradise with a watchful eye and a shady...
Blossom Cream Bunny 'Berry' Comforter - RUTHERFORD & Co
Blossom Cream Bunny 'Berry' Comforter - RUTHERFORD & Co
Jellycat

Blossom Cream Bunny 'Berry' Comforter

Regular price £25.00
Sale price £25.00 Regular price
Unit price
Irresistibly soft in a cream coloured fur made from recycled fibres, with strawberry patterned ears...
Blossom Cream Bunny 'Berry' Soother - RUTHERFORD & Co
Blossom Cream Bunny 'Berry' Soother - RUTHERFORD & Co
Jellycat

Blossom Cream Bunny 'Berry' Soother

Regular price £30.00
Sale price £30.00 Regular price
Unit price
A perfect gift for newborns, the Blossom Cream Bunny ‘Berry’ Soother is our most loved...
Blossom Cream Bunny 'Berry' Ring Rattle - RUTHERFORD & Co
Blossom Cream Bunny 'Berry' Ring Rattle - RUTHERFORD & Co
Jellycat

Blossom Cream Bunny 'Berry' Ring Rattle

Regular price £20.00
Sale price £20.00 Regular price
Unit price
A treat for tiny hands, Blossom Cream Bunny ‘Berry’ Ring Rattle can be grabbed by...
SAMSON SHORTS - RUTHERFORD & Co
SAMSON SHORTS - RUTHERFORD & Co
On Sale
Frugi

SAMSON SHORTS

Regular price £11.00
Sale price £11.00 Regular price £22.00
Unit price
Sea Moss
Our Samson Shorts make outfitting easy-peasy! Plus, we've made them from super-duper soft and durable...
BUNNY BOUNCE GIFT SET - RUTHERFORD & Co
BUNNY BOUNCE GIFT SET - RUTHERFORD & Co
On Sale
Frugi

BUNNY BOUNCE GIFT SET

Regular price £12.50
Sale price £12.50 Regular price £25.00
Unit price
Soft White Bunny
This baby gift set is just a post-box away! Beautifully packaged in a letterbox-sized gift...
HADLEY HALF ZIP HOODIE - RUTHERFORD & Co
HADLEY HALF ZIP HOODIE - RUTHERFORD & Co
On Sale
Frugi

HADLEY HALF ZIP HOODIE

Regular price From £19.00
Sale price From £19.00 Regular price £38.00
Unit price
Cantaloupe Koala
Beat the chill with our Hadley Half Zip Hoodie! This cosy kids’ hoodie has a...
SYDNEY APPLIQUE SHORTS - RUTHERFORD & Co
SYDNEY APPLIQUE SHORTS - RUTHERFORD & Co
On Sale
Frugi

SYDNEY APPLIQUE SHORTS

Regular price From £11.00
Sale price From £11.00 Regular price £22.00
Unit price
Moss Koala
Ready for fun this summer! These Sydney Applique Shorts are perfect for pairing with tops...
ELEANOR DENIM CULOTTES - RUTHERFORD & Co
ELEANOR DENIM CULOTTES - RUTHERFORD & Co
On Sale
Frugi

ELEANOR DENIM CULOTTES

Regular price £16.00
Sale price £16.00 Regular price £32.00
Unit price
Flowers
Complete their summertime wardrobe with comfy Eleanor Denim Culottes! Featuring wide legs, an elasticated waist...
MABE RELAXED T - SHIRT - RUTHERFORD & Co
MABE RELAXED T - SHIRT - RUTHERFORD & Co
On Sale
Frugi

MABE RELAXED T-SHIRT

Regular price £11.00
Sale price £11.00 Regular price £22.00
Unit price
Sea Moss Happy Days
This Mabe Relaxed T-Shirt is the perfect companion for summertime outings. The dropped shoulders create...
LISSIE OVERSIZED HOODIE - RUTHERFORD & Co
LISSIE OVERSIZED HOODIE - RUTHERFORD & Co
On Sale
Frugi

LISSIE OVERSIZED HOODIE

Regular price £19.00
Sale price £19.00 Regular price £38.00
Unit price
Moss Panda
Inspiring wild adventures, our Lissie Oversized Hoodie is ready to explore nature and the great...
RUE ROMPER - RUTHERFORD & Co
RUE ROMPER - RUTHERFORD & Co
On Sale
Frugi

RUE ROMPER

Regular price From £12.00
Sale price From £12.00 Regular price £24.00
Unit price
Crocodile Crocodile
Get ready for play with our new Rue Romper. Crafted from GOTS certified organic cotton...
ENNIS EMBROIDERED T - SHIRT - RUTHERFORD & Co
ENNIS EMBROIDERED T - SHIRT - RUTHERFORD & Co
On Sale
Frugi

ENNIS EMBROIDERED T-SHIRT

Regular price From £10.00
Sale price From £10.00 Regular price £20.00
Unit price
Moss Stripe Wild Life
Spring days call for stripy tops and sweet embroideries, making our brand-new Ennis Embroidered T-shirt...
CARSEN APPLIQUE T - SHIRT - RUTHERFORD & Co
CARSEN APPLIQUE T - SHIRT - RUTHERFORD & Co
On Sale
Frugi

CARSEN APPLIQUE T-SHIRT

Regular price £11.00
Sale price £11.00 Regular price £22.00
Unit price
Salamander Cool Koala
Strawberry Llama
Your cool kid will love our Carsen Appliqué T-shirt. We've made this short-sleeved kids' top...
HAPPY RAGLAN T - SHIRT - RUTHERFORD & Co
HAPPY RAGLAN T - SHIRT - RUTHERFORD & Co
On Sale
Frugi

HAPPY RAGLAN T-SHIRT

Regular price From £10.00
Sale price From £10.00 Regular price £20.00
Unit price
Grey Marl Koala
Amuseables Sun Soother - RUTHERFORD & Co
Amuseables Sun Soother - RUTHERFORD & Co
Jellycat

Amuseables Sun Soother

Regular price £28.00
Sale price £28.00 Regular price £0.00
Unit price
The Amuseables Sun Soother is a bundle of warm cuddles, rolled up and presented in...
Bartholomew Bear Soother - RUTHERFORD & Co
Bartholomew Bear Soother - RUTHERFORD & Co
Jellycat

Bartholomew Bear Soother

Regular price £28.00
Sale price £28.00 Regular price
Unit price
Snuggle up with Bartholomew Bear Soother. Our most loved, softly textured bear is hugging an...
Carbis Hoodie - RUTHERFORD & Co
Carbis Hoodie - RUTHERFORD & Co
On Sale
Frugi

Carbis Hoodie

Regular price From £19.00
Sale price From £19.00 Regular price £38.00
Unit price
Navy Blue/Digger
Chilly day? Just pop on and zip up our Carbis Hoodie and keep their adventures...
Tallie Dress - RUTHERFORD & Co
Tallie Dress - RUTHERFORD & Co
On Sale
Frugi

Tallie Dress

Regular price From £12.00
Sale price From £12.00 Regular price £24.00
Unit price
Farm Life
Ensure their warm weather adventures are super-cosy with our relaxed-fit Tallie Dress. We've crafted it...
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