Kids

Whimsical, wearable, and made to last.
Discover joyful clothing, accessories, and toys for babies, toddlers and growing kids. Our children’s collection is full of comfort, colour, and playful detail—offering quality pieces designed for movement, imagination, and everyday adventures.
Boys Girls Baby Accessories Toys

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Carrot Cord Pull Ups - RUTHERFORD & Co
Carrot Cord Pull Ups - RUTHERFORD & Co
On Sale
Frugi

Carrot Cord Pull Ups

Regular price From £15.00
Sale price From £15.00 Regular price £30.00
Unit price
Bonfire
Description Roomy, comfy and designed to last, these Carrot Cord Pull Ups for babies and...
Character Crawlers - RUTHERFORD & Co
Character Crawlers - RUTHERFORD & Co
On Sale
Frugi

Character Crawlers

Regular price From £12.00
Sale price From £12.00 Regular price £24.00
Unit price
Iguana/Tiger
Description The fun knee patches on the front of these Character Crawlers will add colour...
Bobby Applique Top - RUTHERFORD & Co
Bobby Applique Top - RUTHERFORD & Co
On Sale
Frugi

Bobby Applique Top

Regular price From £10.00
Sale price From £10.00 Regular price £20.00
Unit price
Cantaloupe Stripe/Giraffe
Description Is your little one a wriggly dresser or a mucky pup? Then meet our...
Brooke Easy Dressing Babygrow - RUTHERFORD & Co
Brooke Easy Dressing Babygrow - RUTHERFORD & Co
On Sale
Frugi

Brooke Easy Dressing Babygrow

Regular price £14.00
Sale price £14.00 Regular price £28.00
Unit price
White Giraffes/Cosmos Stripe
Description All-in-one outfit magic! Our Brooke Easy Dressing Babygrow makes changing wriggly little ones a...
Amilie Party Dress - RUTHERFORD & Co
Amilie Party Dress - RUTHERFORD & Co
On Sale
Frugi

Amilie Party Dress

Regular price From £21.00
Sale price From £21.00 Regular price £42.00
Unit price
True Red/Robin
Description Get their festive parties and special occasions sorted with our Amilie Party Dress. In...
Bethany Applique Top - RUTHERFORD & Co
Bethany Applique Top - RUTHERFORD & Co
On Sale
Frugi

Bethany Applique Top

Regular price From £11.00
Sale price From £11.00 Regular price £22.00
Unit price
Deep Water/Magic
Description Did you know? Appliquéd characters make the best companions for any adventure - whether...
Adley Cord Dungarees - RUTHERFORD & Co
Adley Cord Dungarees - RUTHERFORD & Co
On Sale
Frugi

Adley Cord Dungarees

Regular price From £18.00
Sale price From £18.00 Regular price £36.00
Unit price
Gold/Tractor
Description Ready for adventure and built to last, our Adley Cord Dungarees are made from...
Anna Applique Top - RUTHERFORD & Co
Anna Applique Top - RUTHERFORD & Co
On Sale
Frugi

Anna Applique Top

Regular price From £11.00
Sale price From £11.00 Regular price £22.00
Unit price
Cantaloupe/Fairy
Description Their everyday adventures deserve top-tier comfort, and our Anna Appliqué Top delivers! Its slight...
Kids' Wanderer Blue/Navy Knitted Gloves - RUTHERFORD & Co
Kids' Wanderer Blue/Navy Knitted Gloves - RUTHERFORD & Co
On Sale
Joules

Kids' Wanderer Blue/Navy Knitted Gloves

Regular price £6.00
Sale price £6.00 Regular price £9.95
Unit price
Blue
When the temperatures call for bundling up, the Wanderer knitted gloves will become an everyday...
Odelia Blue Animals Print Printed Dress - RUTHERFORD & Co
Odelia Blue Animals Print Printed Dress - RUTHERFORD & Co
On Sale
Joules

Odelia Blue Animals Print Printed Dress

Regular price From £16.00
Sale price From £16.00 Regular price £24.00
Unit price
Blue
Featuring a decorative print, the Odelia is your little one's blue autumn dress of dreams...
Odelia Red Animals Printed Dress - RUTHERFORD & Co
Odelia Red Animals Printed Dress - RUTHERFORD & Co
On Sale
Joules

Odelia Red Animals Printed Dress

Regular price From £14.00
Sale price From £14.00 Regular price £24.00
Unit price
Red
Featuring a decorative print, the Odelia is your little one's red autumn dress of dreams...
Kids' Wader Green Fair Isle Welly Socks - RUTHERFORD & Co
Kids' Wader Green Fair Isle Welly Socks - RUTHERFORD & Co
Joules

Kids' Wader Green Fair Isle Welly Socks

Regular price £6.95
Sale price £6.95 Regular price £0.00
Unit price
Green
The Wader socks are the perfect friend for your little one's wellies. Designed to fit...
Jnr Cabin Navy Slipper Boots - RUTHERFORD & Co
Jnr Cabin Navy Slipper Boots - RUTHERFORD & Co
On Sale
Joules

Jnr Cabin Navy Slipper Boots

Regular price £10.00
Sale price £10.00 Regular price £14.95
Unit price
Navy
Perfect as a gift for any little one who loves getting cosy, these slipper boots...
Dorothea Pink Herringbone Tweed Coat - RUTHERFORD & Co
Dorothea Pink Herringbone Tweed Coat - RUTHERFORD & Co
On Sale
Joules

Dorothea Pink Herringbone Tweed Coat

Regular price From £29.00
Sale price From £29.00 Regular price £49.00
Unit price
Pink
This classic girls' coat is a lesson in craft, quality and tailoring. Crafted from herringbone...
Elodie Blue Ditsy Print Corduroy Shirt Dress - RUTHERFORD & Co
Elodie Blue Ditsy Print Corduroy Shirt Dress - RUTHERFORD & Co
On Sale
Joules

Elodie Blue Ditsy Print Corduroy Shirt Dress

Regular price From £20.00
Sale price From £20.00 Regular price £34.00
Unit price
Blue
A shirt dress designed for the autumn and winter months, Elodie is the perfect piece...
Maisie Multi Colour Block Rugby Dress - RUTHERFORD & Co
Maisie Multi Colour Block Rugby Dress - RUTHERFORD & Co
On Sale
Joules

Maisie Multi Colour Block Rugby Dress

Regular price From £20.00
Sale price From £20.00 Regular price £29.00
Unit price
Pink
Introduce a sporty touch to your little one's look with the Maisie rugby dress. Designed...
Elliot Multi Colourblock Quarter Zip Sweatshirt - RUTHERFORD & Co
Elliot Multi Colourblock Quarter Zip Sweatshirt - RUTHERFORD & Co
On Sale
Joules

Elliot Multi Colourblock Quarter Zip Sweatshirt

Regular price From £18.00
Sale price From £18.00 Regular price £26.00
Unit price
Multi Colour
Add a new layer to their wardrobe with the Elliot sweatshirt. Its quarter zip fastening...
Laundered Stripe Multi Short Sleeve T-Shirt - RUTHERFORD & Co
Laundered Stripe Multi Short Sleeve T-Shirt - RUTHERFORD & Co
Joules

Laundered Stripe Multi Short Sleeve T-Shirt

Regular price From £7.00
Sale price From £7.00 Regular price £0.00
Unit price
Cream Multi Stripe
Basics such as this laundered T-Shirt are always needed in little ones' wardrobes. Great for...
Wilson Multi Cotton Check Shirt - RUTHERFORD & Co
Wilson Multi Cotton Check Shirt - RUTHERFORD & Co
Joules

Wilson Multi Cotton Check Shirt

Regular price From £9.00
Sale price From £9.00 Regular price £0.00
Unit price
Blue Pink Check
A mini-me of our bestselling men's Wilson shirt, this version for boys is perfect for...
Jnr Navy Blue Printed Wellies - RUTHERFORD & Co
Jnr Navy Blue Printed Wellies - RUTHERFORD & Co
Joules

Jnr Navy Blue Printed Wellies

Regular price £29.95
Sale price £29.95 Regular price £0.00
Unit price
Navy Horse
With wellies like this, your little one will be crossing their fingers tight and wishing...
Playtime White Tiered Woven Top - RUTHERFORD & Co
Playtime White Tiered Woven Top - RUTHERFORD & Co
On Sale
Joules

Playtime White Tiered Woven Top

Regular price From £10.00
Sale price From £10.00 Regular price £29.95
Unit price
Meadow
If there was a contest for best dressed this summer, your little one would win...
Windbreaker Blue/White Waterproof Raincoat - RUTHERFORD & Co
Windbreaker Blue/White Waterproof Raincoat - RUTHERFORD & Co
On Sale
Joules

Windbreaker Blue/White Waterproof Raincoat

Regular price From £25.00
Sale price From £25.00 Regular price £39.95
Unit price
Blue Cream Stripe
You know by now that summer in Britain doesn't mean sunshine. It means rain. Rain...
Let's Go Green Short Sleeve T-shirt - RUTHERFORD & Co
Let's Go Green Short Sleeve T-shirt - RUTHERFORD & Co
On Sale
Joules

Let's Go Green Short Sleeve T-shirt

Regular price From £7.00
Sale price From £7.00 Regular price £9.95
Unit price
Eucalyptus Green
Every girl's summer wardrobe needs a quality cotton T-Shirt green that can be thrown on...
Butterfly Yellow Frill Sleeve Jersey Vest - RUTHERFORD & Co
Butterfly Yellow Frill Sleeve Jersey Vest - RUTHERFORD & Co
On Sale
Joules

Butterfly Yellow Frill Sleeve Jersey Vest

Regular price From £6.00
Sale price From £6.00 Regular price £9.95
Unit price
Lemon Yellow
This is the vest top in yellow, elevated. Made from wonderfully soft cotton and in...
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