{"product_id":"00287807-double-wear-zero-smudge-lengthening-mascara","title":"Double Wear Zero-Smudge Lengthening Mascara","description":"15-hour staying power. Long lashes that last. Zero smudge.\u003cbr\u003e\u003cbr\u003eYou'll love its extreme wear, extraordinary length and unstoppable power. Now the expertly separated, smudge-free lash look you see in the morning is the look you keep all day.\u003cbr\u003e\u003cbr\u003eA formula with innovative polymers locks in the mascara to keep it on lashes and off you. Resists high temperatures, high humidity and perspiration.\u003cbr\u003e\u003cbr\u003eMicro-fibre bristles go deep into lash bed to comb and detangle lashes for super separation from root to tip. Lashes channel through the brush's saturated core for a rich coating of pigment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTHE WEAR\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eLasts 15-hours without smudging, flaking or wearing away.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eEASY TO REMOVE\u003c\/b\u003e\u003cbr\u003eWarm water and cleanser unlocks the formula and removes every last trace, or use our \u003ca href=\"\/product\/681\/27274\/product-catalog\/skincare\/take-it-away\/gentle-eye-and-lip-longwear-makeup-remover\"\u003eTake It Away Makeup Remover.\u003c\/a\u003e","brand":"Estee Lauder","offers":[{"title":"6ml \/ Black","offer_id":56860633891194,"sku":"00287807","price":29.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1892\/9279\/files\/el_sku_9LL701_640x640_0.jpg?v=1778080867","url":"https:\/\/rutherfords.co.uk\/products\/00287807-double-wear-zero-smudge-lengthening-mascara","provider":"RUTHERFORD \u0026 Co","version":"1.0","type":"link"}